When I first started painting again it was purely for pleasure and the opportunity to be creative. When people suggested I sell my paintings I had no idea at all about pricing my work. Sure I had information about the cost of my art supplies and I knew how long I had spent working on a painting but it was still difficult to think of a price tag. Often people would tell me that I had priced myself too low. Initially I felt embarrassed asking anything above the cost of the paint and canvas. I just didn’t know what to do or where to start – did I price my art by hours I spent on it or $ per square inch? There is a lot of advice out there and it can get quite confusing. I have a whole library dedicated to art and small business and the book below is one of the first I read. Mine is the 2010 version but an updated 2014 version is available now from Amazon.
I’ve seen this book pop up a few times in recent Facebook feeds and it’s something I have found useful. Not only is there a section about pricing but advice on other ethical issues such as copyright; yours and those people whose work you may use as a reference for example photographs you may use to create your painting. As a novice to the “Selling Art” world I don’t want to price myself out of a sale but at the same time this IS a way of making a living as well as being creative so though I don’t see my art selling for a crazy $100 million as in the case of Damien Hurst’s diamond skull I would still like to get a fair price. Thankfully the creative part of it is far more important to me than making a zillion dollars. Then again if you are interested in some original alcohol ink paintings or prints (very reasonably priced ha ha 🙂 ) please head over to my Etsy store or visit The Mckinney Art Studio on Lamar in McKinney, Texas.
Here’s the blurb on Amazon:
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 14th Edition is an indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition. Click on the image for more details.